Your Conference.
Your Team.
Our WOW.™
Association Conference Management — The G&A Way™
You lead the organization. We'll manage the conference. G&A becomes a seamless extension of your team — handling strategy, revenue, planning, production, and flawless onsite execution.
Your Team Is Capable. They're Also Juggling a LOT.
Your annual conference is the most visible, high-stakes event your association produces. It drives revenue, member engagement, and your organization's reputation. And yet — it lands on a team already managing everything else.
You don't necessarily need another full-time employee. You need the right extension of your team.
- Conference planning consuming your entire team's bandwidth
- Sponsor and exhibitor revenue left on the table
- Onsite logistics that keep you up at night
- No time to think strategically about the attendee experience
- Post-conference exhaustion instead of celebration
20+
Years of Conference
Management Excellence
Full-Spectrum Conference Management
From the first strategy session to the final attendee departure, G&A manages every dimension of your conference — including the business side most planners ignore.
Texas Chiropractic Association — Chiro Texpo
TCA's annual Chiro Texpo is a flagship chiropractic conference — a multi-day event with a full exhibitor hall, CE programming, and a gala. Their internal team is small, talented, and already managing a full association workload.
G&A stepped in as a true extension of the TCA team — managing the full conference lifecycle from venue contract through onsite execution, while TCA leadership stayed focused on member relations and organizational priorities.
100%
Onsite managed by G&A
Full
Exhibitor program management
WOW
Attendee experience delivered
“Her incredible team… anticipate what needs to be done, and they really do absorb into our team while we're here at the conference.”
Jeff Jenkins
Executive Director, Texas Chiropractic Association
The G&A Way™
We're not a vendor. We're an extension of your team — and that changes everything about how we work.
We Learn Your Organization
Before we plan a single session, we immerse ourselves in your association — your members, your mission, your culture, and your conference history. Your conference should feel like you, not like us.
We Think Like Business Partners
We understand that your conference is a revenue event. We bring financial discipline, sponsor strategy, and budget management that most event planners never consider.
We Protect Your Bandwidth
Our job is to take the conference off your plate — not add to it. We communicate proactively, make decisions confidently, and only escalate what truly requires your attention.
We Deliver the WOW
White-glove execution doesn't mean unlimited budgets. It means relentless attention to detail, creative problem-solving, and a team that genuinely cares about your attendees' experience.
White-Glove Experience. Real-World Budgets.
Premium conference management doesn't require a premium budget. It requires the right partner.
We're built for associations with significant annual conferences.
G&A is the right fit when your association has a meaningful annual conference — and an internal team that's talented, committed, and already at capacity.
- Your conference is a significant revenue and membership event
- Your internal team is excellent — and overextended
- You want a partner who understands association culture
- You need someone who can own the conference, not just assist
- You expect accountability, not just execution
Faith Gladden, CMP
Founder & President of WOWs
Faith Gladden is a Certified Meeting Professional with more than two decades of experience managing conferences, conventions, and events for associations, corporations, and nonprofits across the country.
Her title — President of WOWs — isn't a gimmick. It's a commitment. Faith built G&A on the belief that every conference, regardless of budget, deserves to be extraordinary. That belief drives every decision the G&A team makes.
"You lead the organization. We'll manage the conference. And we'll make sure your members leave saying WOW."
Meet the Full Team
The WOW, in Their Words
Don't take our word for it. Hear what it's like to have G&A become part of your team.
“Her incredible team… anticipate what needs to be done, and they really do absorb into our team while we're here at the conference.”
Jeff Jenkins
Executive Director, Texas Chiropractic Association
“All the details, all the little things — the little things are the big things… Every person that's written me said it was the best year yet.”
Loren Lahav
Own It
Partial List of Current & Former Clients
Schedule a Call
Tell us about your conference. We'll tell you how G&A can help.
Ready to Get Started?
Your Conference.
Your Team.
Our WOW.™
Every association conference has the potential to be extraordinary. G&A brings the strategy, the systems, and the passion to make yours one your members will talk about all year.
Let's start with a conversation. No pressure, no pitch — just a real discussion about your conference and how G&A can help.
Let's Create Your WOW