Case Studies
The best way to understand what G&A delivers is to see it in action. These are real engagements, real organizations, real conferences, all producing very real results.
Texas Chiropractic Association
Chiro Texpo 2024-2026
The Texas Chiropractic Association's annual conference, Chiro Texpo, is the flagship gathering for chiropractic professionals across Texas. TCA brought G&A in to take ownership of conference management, allowing their staff to focus on the association's broader mission rather than the operational demands of producing a major annual event.
Scope of Engagement
- Collaborative conference strategy and program development
- Venue selection and contract negotiation
- Speaker management and CE credit assistance
- Exhibitor and sponsor program management
- Attendee registration
- Complete onsite execution — setup through teardown
The G&A Approach
G&A embedded with the TCA team from the earliest planning stages, learning the association's culture, membership expectations, and what success looked like for their leadership. Rather than managing logistics from the outside, G&A became an extension of TCA's staff: attending planning calls, representing the association with vendors, and taking ownership of every detail so TCA's team could stay focused on their members.
“Her incredible team… anticipate what needs to be done, and they really do absorb into our team while we're here at the conference.”
Jeff Jenkins
Executive Director, Texas Chiropractic Association
True, LLC
Own It 2026
Big Vision Needs an Execution Engine.
Own It was built around bold ideas, transformational experiences, and a vision that refused to play small. Loren Lahav and True, LLC didn’t need someone to make the dream smaller. They needed a strategic partner who could give that dream structure, bring order to the complexity, translate big-picture ideas into executable plans, and carry those plans through execution.
G&A was brought in to provide strategic direction, create order from chaos, and give legs of execution to big-theory dreams, all while elevating the attendee experience with lush, unexpected, over-the-top moments of WOW.
Scope of Engagement
- Strategic event direction & execution planning
- Virtual & in-person exhibitor management
- Exhibitor & sponsorship sales
- Vendor management
- Volunteer management
- Attendee registration
- Speaker management
The G&A Approach
The goal wasn't simply to execute Loren's vision. It was to build the infrastructure that allowed the vision to get even bigger.
G&A created structure around the moving pieces of Own It while looking for opportunities to improve the experience for attendees, exhibitors, and sponsors. Registration, speakers, volunteers, vendors, exhibitors, and sponsorships were managed as interconnected parts of one experience rather than separate operational functions. That meant asking more than, "How do we make this work?" We continually asked, "How can we make this better?"
Turning Strategy Into WOW
Partners Plaza + Wellness Wing
Instead of concentrating every exhibitor into one undersized area, G&A reimagined the exhibitor experience by creating two distinct destinations. Partners Plaza was positioned near the main entrance, while the Wellness Wing was strategically located near food service. The new approach created additional participant traffic opportunities and gave exhibitors greater opportunity for meaningful exposure.
The Own It Gala Experience
We secured a sponsorship for a full bar featuring signature Own It cocktails, turning an event expense into a sponsored attendee experience while creating another branded touchpoint for the Gala.
Harley-Davidson Motorcycle Display
A Harley-Davidson motorcycle display added an unexpected experiential element and another memorable visual moment within Own It's larger-than-life atmosphere.
Virtual Vendor Village
G&A extended exhibitor visibility beyond the physical event through a Virtual Vendor Village, creating another way for participants to discover and engage with event partners.
The Details That Made People Feel Special
The WOW wasn't limited to the big visual moments. It showed up throughout the attendee journey — from swag bags and special seating to the bling and thoughtful touches in between. The recurring reaction wasn't simply that the event looked impressive. People felt special.
“All the details, all the little things - the little things are the big things....Every person that has written me said it was the best year yet.”
Loren Lahav
Founder, True, LLC | Own It
See What G&A Can Do for Your Event
Every engagement starts with a conversation. Tell us about your organization and your conference — we'll tell you honestly whether we're the right fit.